Lesson 5 of 1616 minIntermediate
Faceting and crawl control
Which facets deserve indexing
Index facets with genuine search demand — colour, size, brand — and block the rest. Every combination is a potential URL.
Why this lesson matters
This lesson belongs to Faceting and crawl control, the part of E-Commerce SEO where the goal is: stop the catalogue from crawling itself to death.
Read it once, then do it straight away on a real site inside RankAudit. Nothing here is theory for its own sake — every step produces something you can show a client.
Do it now
- 1Open RankAudit with sample data already loaded, so you are not stuck on setup.
- 2Crawl a site and triage the issue list.
- 3Crawl a category in RankAudit, count the parameter URLs and write the robots and canonical rules to fix it.