Lesson 7 of 1614 minIntermediate

Faceting and crawl control

Pagination and infinite scroll

Ensure paginated pages are crawlable with real links; infinite scroll without link fallbacks hides most of your catalogue.

Why this lesson matters

This lesson belongs to Faceting and crawl control, the part of E-Commerce SEO where the goal is: stop the catalogue from crawling itself to death.

Read it once, then do it straight away on a real site inside RankAudit. Nothing here is theory for its own sake — every step produces something you can show a client.

Do it now

  1. 1Open RankAudit with sample data already loaded, so you are not stuck on setup.
  2. 2Crawl a site and triage the issue list.
  3. 3Crawl a category in RankAudit, count the parameter URLs and write the robots and canonical rules to fix it.