Lesson 11 of 1613 minIntermediate
Difficulty, gaps and prioritisation
Commercial value and CPC as proxies
High CPC means advertisers profit from that click, which is often a better prioritisation signal than search volume.
Why this lesson matters
This lesson belongs to Difficulty, gaps and prioritisation, the part of Keyword Research Mastery where the goal is: spend effort where you can actually win.
Read it once, then do it straight away on a real site inside RankTracker. Nothing here is theory for its own sake — every step produces something you can show a client.
Do it now
- 1Open RankTracker with sample data already loaded, so you are not stuck on setup.
- 2Track the keywords from this lesson.
- 3Run a gap analysis against two competitors in RankTracker and extract every position 8–20 quick win.