Lesson 9 of 1615 minIntermediate

Difficulty, gaps and prioritisation

Reading difficulty relative to your authority

A difficulty of 35 is easy for an established site and hard for a three-month-old one. Always calibrate against your own profile.

Why this lesson matters

This lesson belongs to Difficulty, gaps and prioritisation, the part of Keyword Research Mastery where the goal is: spend effort where you can actually win.

Read it once, then do it straight away on a real site inside RankTracker. Nothing here is theory for its own sake — every step produces something you can show a client.

Do it now

  1. 1Open RankTracker with sample data already loaded, so you are not stuck on setup.
  2. 2Track the keywords from this lesson.
  3. 3Run a gap analysis against two competitors in RankTracker and extract every position 8–20 quick win.