Lesson 10 of 1616 minIntermediate
Difficulty, gaps and prioritisation
Gap analysis: missing, weak and strong
Missing keywords are opportunities, weak positions are quick wins, and strong positions need defending. Quick wins usually pay first.
Why this lesson matters
This lesson belongs to Difficulty, gaps and prioritisation, the part of Keyword Research Mastery where the goal is: spend effort where you can actually win.
Read it once, then do it straight away on a real site inside RankTracker. Nothing here is theory for its own sake — every step produces something you can show a client.
Do it now
- 1Open RankTracker with sample data already loaded, so you are not stuck on setup.
- 2Track the keywords from this lesson.
- 3Run a gap analysis against two competitors in RankTracker and extract every position 8–20 quick win.