Lesson 3 of 1713 minIntermediate
How authority works
Anchor text distribution
A natural profile is mostly branded and URL anchors with a minority of descriptive phrases. Over-optimised anchors are a classic footprint.
Why this lesson matters
This lesson belongs to How authority works, the part of Link Building Strategies where the goal is: stop chasing metrics and start chasing relevance.
Read it once, then do it straight away on a real site inside RankBridge. Nothing here is theory for its own sake — every step produces something you can show a client.
Do it now
- 1Open RankBridge with sample data already loaded, so you are not stuck on setup.
- 2Open the backlink data.
- 3In RankBridge, review your referring domains and sort them by relevance rather than by authority score.