Lesson 1 of 1715 minIntermediate
How authority works
PageRank in plain English
Links pass a share of a page's authority, split across its outbound links. One link from a relevant, sparsely-linking page beats ten from a link farm.
Why this lesson matters
This lesson belongs to How authority works, the part of Link Building Strategies where the goal is: stop chasing metrics and start chasing relevance.
Read it once, then do it straight away on a real site inside RankBridge. Nothing here is theory for its own sake — every step produces something you can show a client.
Do it now
- 1Open RankBridge with sample data already loaded, so you are not stuck on setup.
- 2Open the backlink data.
- 3In RankBridge, review your referring domains and sort them by relevance rather than by authority score.