Lesson 2 of 1714 minIntermediate
How authority works
Relevance, placement and traffic
In-content links on topically relevant pages that receive real traffic are the only kind worth paying attention to.
Why this lesson matters
This lesson belongs to How authority works, the part of Link Building Strategies where the goal is: stop chasing metrics and start chasing relevance.
Read it once, then do it straight away on a real site inside RankBridge. Nothing here is theory for its own sake — every step produces something you can show a client.
Do it now
- 1Open RankBridge with sample data already loaded, so you are not stuck on setup.
- 2Open the backlink data.
- 3In RankBridge, review your referring domains and sort them by relevance rather than by authority score.