Lesson 3 of 1814 minBeginner
How local ranking works
Choosing primary and secondary categories
The primary category is the single strongest local relevance signal. Copy the category set of whoever already ranks, then differentiate carefully.
Why this lesson matters
This lesson belongs to How local ranking works, the part of Local SEO Mastery where the goal is: know which levers exist before you pull them.
Read it once, then do it straight away on a real site inside RankLocal. Nothing here is theory for its own sake — every step produces something you can show a client.
Do it now
- 1Open RankLocal with sample data already loaded, so you are not stuck on setup.
- 2Audit the local footprint.
- 3In RankLocal, run the health score for one profile and note every field flagged incomplete.