Lesson 4 of 1813 minBeginner
How local ranking works
Service-area vs storefront businesses
Service-area businesses hide the address and rank around a centroid, which changes both keyword strategy and page structure.
Why this lesson matters
This lesson belongs to How local ranking works, the part of Local SEO Mastery where the goal is: know which levers exist before you pull them.
Read it once, then do it straight away on a real site inside RankLocal. Nothing here is theory for its own sake — every step produces something you can show a client.
Do it now
- 1Open RankLocal with sample data already loaded, so you are not stuck on setup.
- 2Audit the local footprint.
- 3In RankLocal, run the health score for one profile and note every field flagged incomplete.