Lesson 15 of 1712 minBeginner
Internal linking and measurement
Anchor text that adds context
Descriptive anchors tell Google what the destination is about. "Click here" wastes one of the few signals you fully control.
Why this lesson matters
This lesson belongs to Internal linking and measurement, the part of On-Page SEO where the goal is: distribute authority and prove the change worked.
Read it once, then do it straight away on a real site inside RankTracker. Nothing here is theory for its own sake — every step produces something you can show a client.
Do it now
- 1Open RankTracker with sample data already loaded, so you are not stuck on setup.
- 2Track the keywords from this lesson.
- 3Add three contextual internal links from your strongest pages to one page stuck on page two, then track it in RankTracker for 28 days.