Lesson 17 of 1714 minBeginner
Internal linking and measurement
Before-and-after measurement
Annotate the change date, then compare impressions, average position and clicks for that URL over the following 28 days. One change at a time keeps the signal readable.
Why this lesson matters
This lesson belongs to Internal linking and measurement, the part of On-Page SEO where the goal is: distribute authority and prove the change worked.
Read it once, then do it straight away on a real site inside RankTracker. Nothing here is theory for its own sake — every step produces something you can show a client.
Do it now
- 1Open RankTracker with sample data already loaded, so you are not stuck on setup.
- 2Track the keywords from this lesson.
- 3Add three contextual internal links from your strongest pages to one page stuck on page two, then track it in RankTracker for 28 days.