Lesson 14 of 1716 minAdvanced

Pipeline attribution and PLG

Attribution across 90-day cycles

Capture first-touch at signup, then join to CRM opportunities. Last-click reporting makes SEO look worthless in B2B.

Why this lesson matters

This lesson belongs to Pipeline attribution and PLG, the part of SaaS & B2B SEO where the goal is: prove seo drives revenue.

Read it once, then do it straight away on a real site inside RankTracker. Nothing here is theory for its own sake — every step produces something you can show a client.

Do it now

  1. 1Open RankTracker with sample data already loaded, so you are not stuck on setup.
  2. 2Track the keywords from this lesson.
  3. 3Build a simple forecast for one cluster from volume to expected pipeline.