Lesson 16 of 1714 minAdvanced

Pipeline attribution and PLG

Reporting to a revenue team

Report pipeline created, opportunity count and win rate by source. Sessions belong in the appendix.

Why this lesson matters

This lesson belongs to Pipeline attribution and PLG, the part of SaaS & B2B SEO where the goal is: prove seo drives revenue.

Read it once, then do it straight away on a real site inside RankTracker. Nothing here is theory for its own sake — every step produces something you can show a client.

Do it now

  1. 1Open RankTracker with sample data already loaded, so you are not stuck on setup.
  2. 2Track the keywords from this lesson.
  3. 3Build a simple forecast for one cluster from volume to expected pipeline.