Lesson 4 of 1713 minAdvanced
Demand in B2B
Category creation and its costs
Naming a new category means creating demand rather than capturing it. Fund the existing-demand pages first.
Why this lesson matters
This lesson belongs to Demand in B2B, the part of SaaS & B2B SEO where the goal is: find the queries buyers actually use.
Read it once, then do it straight away on a real site inside RankTracker. Nothing here is theory for its own sake — every step produces something you can show a client.
Do it now
- 1Open RankTracker with sample data already loaded, so you are not stuck on setup.
- 2Track the keywords from this lesson.
- 3Build a bottom-of-funnel keyword list of 30 queries and estimate the value per visit for each.