Final exam6 questionsPass mark 80%

Analytics & Optimisation — final exam

Answer 6 questions drawn from the 16 lessons in this course. Get 5 or more right to pass. You can retake it as often as you like, and every answer comes with an explanation so a wrong answer still teaches you something.

You can take this exam without an account, but your result will not be saved and it will not count towards Analytics & Optimisation Certificate. Create a free account first if you want the certificate.

  1. 01

    What does Search Console measure that analytics cannot?

    What does Search Console measure that analytics cannot?
  2. 02

    Clicks are flat while impressions rise. What is the likely story?

    Clicks are flat while impressions rise. What is the likely story?
  3. 03

    Why segment organic traffic by landing page and query?

    Why segment organic traffic by landing page and query?
  4. 04

    What should a conversion be defined as for SEO reporting?

    What should a conversion be defined as for SEO reporting?
  5. 05

    Traffic dropped sharply on one date. What is the first thing to check?

    Traffic dropped sharply on one date. What is the first thing to check?
  6. 06

    What makes a client SEO report genuinely useful?

    What makes a client SEO report genuinely useful?

0 of 6 answered · you need 5 correct to pass