News & Publisher SEO Final Exam — Free Certification

01

Why does indexing speed matter so much for news?

Value decays in hours, so late indexing means missing the traffic entirelyNews pages need no linksOlder pages cannot rankGoogle crawls news sites once a day

02

Which practice supports fast discovery of breaking stories?

Only sharing on socialA news sitemap plus prominent internal linking from high-traffic hubsPublishing without any internal linksBlocking the section until it is final

03

A developing story is updated repeatedly. What is the usual best structure?

Overwriting old stories with unrelated newsNoindex until the story is completeOne canonical live story updated with timestamps, plus separate follow-ups where warrantedA new URL for every small update

04

Which markup suits a news article?

ProductFAQPageLocalBusinessNewsArticle with headline, dates and author

05

Why do author pages and bylines matter for publishers?

They evidence who is responsible and their expertiseThey add keywordsThey increase crawl budgetThey replace editorial standards

06

What should happen to an archive of thousands of old articles?

Leave it entirely unmanagedKeep, organise and interlink the valuable ones; prune or consolidate the restDelete everything over a year oldNoindex the whole archive