On-Page SEO Final Exam — Free Certification

01

What is the title tag's main job?

Repeat the brand name for recognitionMatch the H1 word for word, alwaysTell searchers and Google what the page is about, using the words people searchList every keyword variation you want to rank for

02

How many H1 headings should a page normally have?

One per sectionAt least threeIt does not matterOne

03

Two pages on your site target nearly the same query. What is usually the best fix?

Merge them into one stronger page and redirect the weaker URLLeave both so you have two chances to rankAdd the keyword more times to the weaker pageBlock the weaker page in robots.txt

04

What makes internal link anchor text useful?

It is hidden so it looks naturalIt describes what the linked page is aboutIt says "click here" so it is obviousIt is always the exact same phrase site-wide

05

A meta description does not directly affect rankings. Why still write it well?

It sets the page's canonical URLIt replaces the title tag on mobileIt is your ad copy in the results and it changes click-throughIt is the only text Google indexes

06

What is the right way to describe an image for both users and search?

Alt text listing your target keywordsAn empty alt attribute on every imageThe image file name onlyAlt text that says what the image actually shows