ClearFlow Plumbing · Local service
Fictional provider with two operating areas, daytime booking capacity and service/estimate pages. Determine qualified-enquiry goals and truthful coverage; no real address, reviews or measured traffic are supplied.
Worksheets and Practice Scenarios
Build your client and business evidence bundle without needing a real client. Practice scenarios are fictional, never customer results.
Back to the five-day course →Downloadable workbooks
CSV templates open in Excel or Google Sheets. Enter evidence sources and dates; keep unknown metrics blank or explicitly unavailable. Financial values must be labelled assumed or verified. Attach your evidence links and summaries to the appropriate assessment submission.
Client onboarding and access
Business/offer · Audience/market · Business goal · KPI definition · Source/date · Baseline or unavailable · Account owner · Permission needed · Scope/exclusion · Approval owner · Deadline
SEO audit and fix verification
URL/template · Observation date · Source · Current behavior · Reproduction · Business impact · Severity · Confidence · Proposed change · Effort · Owner · Approval · Rollback · Retest · Result or unavailable
Keyword research and page mapping
Keyword · Seed · Country · Language · Engine/device · Source/date · Intent · Available volume · Available difficulty · Business relevance · Current/proposed URL · Page type · Overlap evidence · Priority rationale · Owner
Content brief and fact-check log
Page/title · Audience · Intent · Reader question · Useful original value · Outline · Claim · Evidence URL · Verification result · Brand voice · Internal links · CTA · Reviewer · Approval
Editorial calendar
Date · Page/asset · Intent group · Research owner · Writer · Review date · Approver · Publication target · Actual live URL · QA evidence · Refresh date · Blocker
Backlink prospect and delivery tracking
Prospect domain · Source URL/date · Audience relevance · Editorial evidence · Traffic evidence or unavailable · Contact source · Pitch · Target URL · Anchor context · Paid/disclosed · Link qualification · Quote or assumption · Approval · Live URL · Check date · Status · Replacement terms
Client and growth report
Period · Project/market/device · KPI · Source · Baseline · Current observation · Unavailable evidence · Accepted task · Completion evidence/date · Hypothesis not causation · Risk/blocker · Next action · Owner/review date
Business opportunity scorecard
Idea/model · Customer problem · Demand evidence · Commercial intent · Competing alternatives · Differentiation · Monetization assumption · Operating costs · Skill/capacity · Risk · Confidence · Validation experiment · Stop/go criterion
Website launch and publishing checklist
Page/system · Customer purpose · URL · Navigation · Trust/content check · Status/canonical/directives · Sitemap · Mobile/accessibility · Links/forms/checkout · Analytics/consent · Owner · Approval · Evidence/date · Blocker · Rollback
Pricing and financial planning
Offer/model · Assumed or verified · Labor hours · Hourly cost · Publisher/product cost · Tools/hosting · Review/replacement cost · Overhead · Total delivery cost · Proposed price · Gross profit · Margin percent · Payment timing · Capacity · Conservative scenario
Article inventory and readiness
Stable URL · Title · Intent · Owner · Draft/review/live status · Content evidence · Technical evidence · Link/image QA · Unknown checks · Approval · Live verification date · Refresh trigger
Capstone and 30/90-day roadmap
Project model · Client/business brief · Market/competitor evidence · Keyword/page map · Architecture · Completed content asset · Technical audit/fixes · Backlink strategy · Tracking scope · Tool demonstration · Delivery/revenue model · Measurement · 30-day actions · 90-day roadmap · Risks/assumptions · Reviewer feedback
Five fictional practice businesses
TrailCart · E-commerce
Fictional hiking-bag store with categories, product variants and temporary stockouts. Validate supply/returns economics, category intent and filter handling. Revenue and product availability in live stores must be measured separately.
EditorialConnect · Guest-posting business
Fictional editorial placement service. Design verified publisher qualification, disclosed/qualified paid placements, transparent costs and live-link acceptance. Do not send outreach, claim domains or place orders in practice.
DeskNotes · Niche content site
Fictional workplace publishing concept. Build source-backed guides, useful original examples and an audience/monetization experiment; no guaranteed affiliate eligibility or advertising income.
StudioNorth · SEO agency
Fictional solo-to-team agency with limited review capacity. Price scoped services using explicit assumed costs, manage approvals and develop an authorized portfolio; training projects are not client testimonials.