Lesson 3 of 1914 minAdvanced
Positioning and offers
Building an offer ladder
A paid audit leads into a retainer which leads into strategic advisory. Each rung de-risks the next for the buyer.
Why this lesson matters
This lesson belongs to Positioning and offers, the part of SEO Agency & Freelancer where the goal is: stop competing on price.
Read it once, then do it straight away on a real site inside RankOps. Nothing here is theory for its own sake — every step produces something you can show a client.
Do it now
- 1Open RankOps with sample data already loaded, so you are not stuck on setup.
- 2Turn this into tracked work.
- 3Write one productised offer with scope, deliverables, price and exclusions on a single page.