Lesson 1 of 1915 minAdvanced
Positioning and offers
Niching without shrinking your market
Specialise by industry, problem or business model. Specialists get referrals, charge more and sell faster than generalists.
Why this lesson matters
This lesson belongs to Positioning and offers, the part of SEO Agency & Freelancer where the goal is: stop competing on price.
Read it once, then do it straight away on a real site inside RankOps. Nothing here is theory for its own sake — every step produces something you can show a client.
Do it now
- 1Open RankOps with sample data already loaded, so you are not stuck on setup.
- 2Turn this into tracked work.
- 3Write one productised offer with scope, deliverables, price and exclusions on a single page.