Lesson 2 of 1915 minAdvanced
Positioning and offers
Productised services vs hourly
Fixed scope, fixed price, fixed deliverables. Predictability protects your margin and the client's expectations at the same time.
Why this lesson matters
This lesson belongs to Positioning and offers, the part of SEO Agency & Freelancer where the goal is: stop competing on price.
Read it once, then do it straight away on a real site inside RankOps. Nothing here is theory for its own sake — every step produces something you can show a client.
Do it now
- 1Open RankOps with sample data already loaded, so you are not stuck on setup.
- 2Turn this into tracked work.
- 3Write one productised offer with scope, deliverables, price and exclusions on a single page.