Lesson 6 of 1916 minAdvanced
Selling and proposals
Pricing retainers profitably
Cost of delivery, target margin, then value. Never price from what you think the client can afford — price from your own capacity maths.
Why this lesson matters
This lesson belongs to Selling and proposals, the part of SEO Agency & Freelancer where the goal is: close good clients and disqualify bad ones.
Read it once, then do it straight away on a real site inside RankOps. Nothing here is theory for its own sake — every step produces something you can show a client.
Do it now
- 1Open RankOps with sample data already loaded, so you are not stuck on setup.
- 2Turn this into tracked work.
- 3Build a three-page proposal template and price one real opportunity with it.