SEO Foundations Final Exam — Free Certification

01

A page is crawled but never appears in Google. What is the most likely problem?

The page loads slowlyIt is not indexed — Google chose not to store itIt has no backlinks yetThe domain is too new to rank

02

Which of these is a ranking signal you control directly on your own site?

Google's algorithm update scheduleA rival's advertising budgetHow well the page content matches the searcher's intentHow many competitors publish this week

03

Someone searches "best running shoes for flat feet". What intent is that?

Navigational — looking for one brand's siteTransactional — ready to check out right nowInformational only — no buying interestCommercial — comparing before buying

04

What does a robots.txt disallow rule actually do?

Asks crawlers not to fetch the URL, which is not the same as removing it from searchGuarantees the page is removed from Google's indexPassword-protects the pageRedirects the URL to your homepage

05

Which first move makes most sense for a brand new site with no rankings?

Add every keyword you can find to every pagePublish a small set of pages that answer clear, specific questions your buyers askBuy 500 backlinks quicklyTarget the single highest-volume keyword in the market

06

You want to know which queries already bring people to your site. Where do you look?

Your competitor's sitemapSocial media engagement countsSearch Console performance data for real impressions and clicksA keyword tool's global volume estimates