Lesson 8 of 1811 minIntermediate

Outreach Link Building

Resource Page Link Building Get Listed As a Trusted Resource

Resource pages are curated lists site owners actively maintain, making them one of the most receptive and scalable outreach targets available.

Want to earn a Rankar Academy certificate?

This lesson is free to read in full, with nothing to sign up for. Join the Academy to track your learning, complete courses and sit the certification assessment.

Join the Academy →

Authority pathway

Link Building Strategies · Outreach Link Building

Stage 1

Finding live resource pages

Stage 2

Making the case for inclusion

Stage 3

Tracking resource page campaigns in

Resource Page Link Building Get Listed As a Trusted Resource: Finding live resource pages to Making the case for inclusion to Tracking resource page campaigns in.

Finding live resource pages

Search using patterns such as your topic combined with 'resources', 'useful links', or 'recommended tools', since site owners who publish these pages are explicitly signalling willingness to link out. Filter out pages that have not been updated in over two years, as these are usually abandoned and unlikely to receive a reply.

  • "keyword" + intitle:resources
  • "keyword" + "helpful links"
  • "keyword" + "useful resources" -site:pinterest.com
  • "keyword" inurl:links

Making the case for inclusion

Your pitch should describe precisely what your resource adds that is not already on the page: a unique angle, more current information, or a format the page is missing such as a video or a calculator. Never simply ask to be added because you have a related page; give the site owner a concrete reason your inclusion improves their page for their own readers.

Why this lesson matters

Neglecting resource page outreach means missing a substantial opportunity to acquire high-quality, editorially-vetted backlinks. Unlike guest posting or broken link building, resource pages often feature a prominent ‘suggest a resource’ section, indicating an explicit willingness from the site owner to update and expand their curated lists. Failing to pursue these targets means competitors who actively engage in this tactic will steadily build a more robust backlink profile, leading to superior organic search visibility and, consequently, higher qualified traffic and conversion rates for them, not you.

Conversely, mastering this lesson positions you to consistently secure valuable links from authoritative domains that genuinely want to showcase useful content. Imagine a scenario where a niche-specific industry association maintains a highly-trafficked 'Tools & Resources' page. Getting your cutting-edge SaaS platform listed there isn't just a link; it's a direct endorsement to an ideal audience, driving immediate referral traffic and strengthening your E-E-A-T signals. This translates directly into improved keyword rankings and a stronger brand perception within your sector, providing a tangible competitive advantage.

Evaluating Resource Page Quality and Relevancy

Before investing time in crafting a pitch, a crucial step is to objectively evaluate the quality and relevancy of a potential resource page. This isn't just about Domain Authority (DA) or Ahrefs Rank; it's about discerning if the page genuinely aligns with your content's subject matter and if it receives legitimate engagement. A high DA page that hasn't been updated in three years, or one whose existing links are clearly spammy, will yield minimal benefit. Focus on pages that demonstrate current curation, topical precision, and a clean outgoing link profile, ensuring any acquired link contributes positively to your overall SEO strategy and isn't just a vanity metric.

A truly valuable resource page acts as a trusted directory for its audience, meaning its curator is discerning. Your evaluation should extend to the existing resources listed: are they reputable? Are they direct competitors, or complementary? The ideal target page will feature resources that are similar in quality and scope to your offering but perhaps not direct rivals, allowing your inclusion to be a natural enhancement to the page's value. Ignoring this depth of evaluation can lead to wasted outreach efforts or, worse, acquiring links from low-quality or irrelevant sources that offer no tangible SEO uplift.

  • Check last updated date for recency.
  • Review quality and relevance of existing listed resources.
  • Assess page traffic and user engagement (e.g., comments, shares).
  • Verify curator's intent to link out (e.g., 'suggest a resource' form).

Do it now

Immediately apply the evaluation criteria discussed above to five resource pages you've already identified. Don't just look for a 'suggest a resource' form; critically assess the pages' existing content and last update dates. For each, make a quick note in RankLinks detailing why you believe it is (or isn't) a high-quality, relevant target, helping refine your prioritisation for outreach.

Here's your action plan:

1. Open your current resource page prospecting list in RankLinks.

2. Select the first five pages that haven't been fully qualified.

3. For each, visit the page and analyse its currency, existing links, and overall relevancy.

4. Add a specific note in RankLinks for each page, categorising it as 'High Priority', 'Medium Priority', or 'Low Priority' based on your evaluation, justifying your decision.

Key takeaways

  • ✓Use targeted search operators to find actively maintained resource pages
  • ✓Skip pages untouched for over two years
  • ✓Justify inclusion with a specific value-add, not just relevance
  • ✓Track every prospect and reply status in RankLinks

Why this lesson matters

This lesson belongs to Outreach Link Building, the part of Link Building Strategies where the goal is: run repeatable outreach motions that convert cold contacts into placed links.

Read it once, then do it straight away on a real site inside RankLinks. Nothing here is theory for its own sake — every step produces something you can show a client.

Do it now

  1. 1Open RankLinks with sample data already loaded, so you are not stuck on setup.
  2. 2Browse real placement inventory.
  3. 3Build your first outreach sequence template inside RankLinks' outreach tracker.