Lesson 17 of 1720 minIntermediate

Applied Mission

Mission Full Technical Audit and Fix Plan

Apply everything from this course to produce a complete technical audit and prioritised fix plan for a live site.

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Mission brief

Select a live site you have permission to audit, ideally one you manage or a willing client's, and run a complete technical audit covering crawl access, indexation, Core Web Vitals, architecture and trust signals. The deliverable is not a list of problems but a prioritised fix plan a developer or client could act on without further clarification.

Required audit components

Your audit must include a robots.txt and sitemap review, an indexation breakdown from the Pages report, Core Web Vitals field data by template, a click-depth and internal linking assessment, redirect chain and duplicate content findings, and a security header and HTTPS check. Missing any one of these leaves a blind spot the mission is designed to close.

  • Crawl access: robots.txt rules and sitemap validity
  • Indexation: exclusion reasons matched to root causes
  • Performance: LCP, CLS and INP by page template
  • Architecture: click depth, redirects, duplicate clusters
  • Trust: HTTPS coverage and security headers

Building the fix plan

For every issue found, state the specific cause, the exact fix, the estimated effort, and the expected impact, then rank the full list by impact-to-effort ratio. A strong fix plan reads like a set of tickets ready to hand to a developer, not a narrative report requiring further interpretation.

Presenting findings

Lead with a one-page executive summary naming the top five issues and their business impact before the detailed appendix. This mirrors how the previous lesson's audit sequence should be reported in real client or stakeholder work.

Submitting the mission in RankAudit

Run the Full Audit mode in RankAudit against your chosen site, then use the fix plan export to attach effort and impact ratings to each flagged issue, producing the final prioritised document to submit as evidence of course completion.

Key takeaways

  • Cover all five audit components: access, indexation, performance, architecture, trust
  • State cause, fix, effort and impact for every issue found
  • Rank the fix plan by impact-to-effort ratio
  • Lead with a concise executive summary before the detailed appendix

Why this lesson matters

This lesson belongs to Applied Mission, the part of Technical SEO Excellence where the goal is: prove technical seo competency by delivering a complete, prioritised audit and fix plan for a real site.

Read it once, then do it straight away on a real site inside RankAudit. Nothing here is theory for its own sake — every step produces something you can show a client.

Do it now

  1. 1Open RankAudit with sample data already loaded, so you are not stuck on setup.
  2. 2Crawl a site and triage the issue list.
  3. 3Complete the mission entirely inside RankAudit, from initial crawl through to the final prioritised fix plan export.