Guide 5 of 149 minIntermediate

Technical and On-Page Diagnostics

The Core Web Vitals Panel: LCP, CLS and INP Diagnostics

Review LCP, INP and CLS scores per page, understand the pass/needs-improvement/poor thresholds, and prioritise pages dragging down your site's Core Web Vitals status.

Want to earn a Rankar Academy certificate?

This guide is free to read in full, with nothing to sign up for. Join the Academy to track your learning, complete courses and sit the certification assessment.

Join the Academy →

Local visibility map

RankAudit · Technical and On-Page Diagnostics

Stage 1

Reading the vitals summary

Stage 2

Drilling into page-level data

Stage 3

Field data versus lab data

The Core Web Vitals Panel: LCP, CLS and INP Diagnostics: Reading the vitals summary to Drilling into page-level data to Field data versus lab data.

Reading the vitals summary

The Core Web Vitals panel opens with three gauges — LCP, INP and CLS — each coloured green, amber or red according to Google's published thresholds. Beneath the gauges, a distribution chart shows what proportion of crawled pages fall into each band, giving an immediate sense of scale.

  • Green/amber/red gauges for LCP, INP, CLS
  • Distribution chart shows page counts per band

Drilling into page-level data

Switching to the page table lists every crawled URL with its individual vitals scores, sortable by any metric. This lets you find the worst-performing templates quickly, since problems often cluster around a specific page type such as product pages with heavy image galleries.

  • Sort the page table by any vitals metric
  • Look for clustering by template or page type

Field data versus lab data

A toggle at the top switches between field data, pulled from real user measurements where available, and lab data generated by RankAudit's own test runs. Field data is more representative of real visitors, while lab data is useful for pages with too little traffic to have field data yet.

Exporting vitals for developers

The export button generates a CSV of page-level vitals scores that can be handed directly to a development team, and the panel links each poor-scoring page to relevant fix suggestions covering image sizing, render-blocking resources and layout shift causes.

Why this matters

Neglecting Core Web Vitals (CWV) diagnostics within RankAudit can directly impact organic visibility and user experience. If a significant proportion of your high-value landing pages exhibit 'poor' LCP or CLS scores, Google's algorithms may de-prioritise them in search results, particularly on mobile. This leads to reduced organic traffic and conversions, even if content quality and traditional SEO factors are otherwise strong. Proactively identifying and addressing these issues with RankAudit ensures your technical foundation supports, rather than hinders, your SEO efforts.

Conversely, effectively utilising RankAudit to pinpoint CWV issues allows for targeted optimisation. Imagine an e-commerce site where checkout pages show high INP scores, leading to user frustration and abandoned carts. By leveraging RankAudit to identify these specific URLs and their underlying causes (e.g., heavy JavaScript), you can brief developers with precise data. This focused remediation not only improves conversion rates but also signals to search engines that your site provides an excellent user experience, potentially boosting rankings and securing valuable market share.

Prioritising Remediation: Beyond the "Poor" Label

While RankAudit clearly flags pages as 'poor', 'needs improvement', or 'pass' for each vital, effective remediation requires a nuanced prioritisation strategy. Simply tackling all 'poor' pages first might not yield the greatest impact. Instead, cross-reference CWV status with business value. A 'poor' LCP on a high-traffic, high-conversion product category page demands immediate attention over a 'poor' LCP on a low-traffic archived blog post. RankAudit's ability to sort and filter by URL and vital allows for this strategic overlay, ensuring development resources are allocated where they deliver maximum SEO and business return.

Furthermore, consider the magnitude of the 'poor' score. A page with an LCP of 6 seconds, while 'poor', is a more urgent concern than one with an LCP of 3.5 seconds, which might still fall into the 'poor' category but is closer to 'needs improvement'. RankAudit presents the raw metric alongside the status, enabling this granular assessment. Understanding the most impactful bottlenecks – whether it's a few critical pages or a pervasive site-wide issue – guides a more efficient and effective optimisation roadmap, turning raw data into actionable insights for developers.

To refine your prioritisation:

Identify high-traffic, high-conversion pages with 'poor' or 'needs improvement' status first.

Sort pages by the numerical vital score to address the worst performers within each status band.

Group similar pages (e.g., product templates) to identify systemic issues over isolated incidents.

Compare field data against lab data for key pages to understand real-world user impact.

Do it now

Navigate to the Core Web Vitals Panel in RankAudit and identify your top 10 worst-performing pages for LCP based on field data. This immediate action will familiarise you with the interface and the critical data points required for initial problem identification, setting the stage for deeper analysis and developer briefings.

Access the Core Web Vitals Panel.

Ensure the 'Field Data' tab is selected.

Click the LCP column header twice to sort pages by LCP score in descending order.

Note the top 10 URLs and their LCP values.

Key takeaways

  • Check the distribution chart first to gauge scale before drilling into pages
  • Sort the page table to spot template-level performance problems
  • Use field data where available for a realistic picture of user experience
  • Export page-level data when handing performance work to developers

Do it now

Dig into performance, links, duplication and content quality issues in detail. Crawl a site and triage the issue list.