Multi-Site Portfolio: Audit Every Client From One View

The portfolio view

The Portfolio tab lists every project you manage as a card showing domain, current health score, last crawl date, and open issue count. Cards can be grouped into folders, useful for agencies organising projects by client or by internal brand.

• Cards show score, last crawl, issue count
• Group projects into folders

Comparing sites side by side

Selecting multiple projects and clicking "Compare" opens a table with each site's key metrics side by side, useful for agencies reporting on a batch of client accounts in one review meeting rather than switching between projects individually.

Setting per-project access

Each project has its own access settings, letting you invite specific team members or clients to view that project only, without giving them visibility into your full portfolio. Roles range from view-only to full editing rights over crawl settings.

• Invite users per project, not portfolio-wide
• Roles from view-only to full edit access

Bulk actions across projects

From the portfolio view, you can trigger a recrawl across multiple selected projects at once, or apply the same crawl schedule template to several new sites, saving repetitive setup work.

Why this matters

Neglecting to tune RankAudit's crawler behaviour for each site within your portfolio can have significant practical SEO consequences. For instance, attempting to crawl a large e-commerce site with millions of product pages using default settings will likely exhaust your crawl budget rapidly, missing critical deep-level issues and providing an incomplete health score. Conversely, over-scoping a small brochure site with an overly aggressive crawl rate might overwhelm its server, leading to temporary downtime or IP blocking, which directly impacts search engine visibility and user access.

Conversely, intelligently configuring crawler settings ensures you extract the most pertinent data without adverse effects. Consider a portfolio containing a national news site, a local business directory, and an international B2B platform. Each demands a distinct crawl depth, speed, and exclusion rules. By customising these, you ensure that the news site's fresh content is prioritised, the local directory avoids crawling thousands of irrelevant external listings, and the B2B site's crucial technical architecture is thoroughly mapped, all without wasting resources or risking site stability across your diverse client base.

Optimising Crawl Budgets Across Your Portfolio

Effectively managing crawl budget within RankAudit's portfolio view involves understanding how different site types consume resources and adjusting settings accordingly. A common mistake is applying a 'one-size-fits-all' crawl configuration, which inevitably leads to inefficient audits. For very large sites, prioritising critical sections like product categories or primary service pages over deep-level pagination or archive content ensures the most impactful SEO elements are always assessed within your allocated crawl quota, providing actionable insights sooner.

To optimise, you must balance the need for comprehensive data with the site's server capacity and your RankAudit subscription's crawl limits. For instance, a weekly deep crawl might be appropriate for a fast-evolving blog, while a monthly, more targeted crawl could suffice for a static corporate site. Actively excluding low-value URLs, such as faceted navigation permutations or outdated internal search results, further refines your crawl, focusing resources on indexable content that directly contributes to organic performance.

• Implement custom crawl limits based on site size and dynamism.
• Utilise URL exclusion patterns to bypass non-indexable or low-priority content.
• Adjust crawl speed to prevent server overload on resource-constrained sites.
• Prioritise specific URL segments for deeper, more frequent analysis.

Do it now

Navigate to your RankAudit portfolio and select a client site that differs significantly in size or content from your average. Access its individual project settings to review and adjust the crawl configuration. This hands-on exercise will solidify your understanding of how to tailor settings for optimal data capture without compromising site performance or exhausting your subscription's crawl limits prematurely.

• Go to the 'Projects' dashboard.
• Click on a project name to enter its specific settings.
• Locate the 'Crawl Settings' tab.
• Modify the 'Max URLs' and 'Crawl Speed' parameters as appropriate for that site.

Key takeaways

• ✓Organise projects into folders when managing many sites
• ✓Use the compare view for multi-client reporting meetings
• ✓Grant project-level access rather than portfolio-wide access to clients
• ✓Apply bulk recrawls or schedule templates to save setup time

Do it now

Tune crawler behaviour, manage many sites, and package findings for clients or leadership. Crawl a site and triage the issue list.