Analytics & Optimisation
SEO Fundamentals
If you cannot measure it, you cannot defend the budget. This track covers GA4 and Search Console properly, then builds the reporting layer that turns SEO activity into a business case.
What you'll learn
Configure GA4 events and conversions correctly
Use Search Console for diagnosis, not decoration
Attribute organic traffic to pipeline and revenue
Build dashboards stakeholders actually read
Run tests and read results without fooling yourself
Course curriculum
4 modules · 13 lessons
Set up GA4, Search Console and conversion tracking correctly so every later decision is built on trustworthy data.
Practical tasks
One assignment per module — the part that turns theory into rankings.
Practical task · Measurement Foundations
Connect GA4 and Search Console to a RankTracker project and confirm conversion events are firing before moving on.
Practical task · Dashboards and Reporting
Build a Looker Studio dashboard pulling from RankTracker and GA4, then draft a monthly report template using this module's structure.
Practical task · Diagnosis and Testing
Set up a RankTracker alert threshold for your priority keywords and draft a 24-hour investigation checklist tailored to your site.
Practical task · Ongoing Cycles and Capstone
Run one full monthly performance review cycle in RankTracker using the framework from this module, then complete the capstone mission.
Exam and certificate
Analytics & Optimisation Certificate
Complete every lesson, then pass the exam at 80% to claim the certificate.
Questions about this course
This course is also published publicly at rankar.ai/academy/analytics-optimization