SEO Fundamentals
Analytics & Optimisation
If you cannot measure it, you cannot defend the budget. This track covers GA4 and Search Console properly, then builds the reporting layer that turns SEO activity into a business case.
Academy
What you'll learn
Configure GA4 events and conversions correctly
Use Search Console for diagnosis, not decoration
Attribute organic traffic to pipeline and revenue
Build dashboards stakeholders actually read
Run tests and read results without fooling yourself
Academy
Course curriculum
4 modules · 13 lessons
Set up GA4, Search Console and conversion tracking correctly so every later decision is built on trustworthy data.
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Practical tasks
One assignment per module — the part that turns theory into rankings.
Practical task · Measurement Foundations
Connect GA4 and Search Console to a RankTracker project and confirm conversion events are firing before moving on.
Practical task · Dashboards and Reporting
Build a Looker Studio dashboard pulling from RankTracker and GA4, then draft a monthly report template using this module's structure.
Practical task · Diagnosis and Testing
Set up a RankTracker alert threshold for your priority keywords and draft a 24-hour investigation checklist tailored to your site.
Practical task · Ongoing Cycles and Capstone
Run one full monthly performance review cycle in RankTracker using the framework from this module, then complete the capstone mission.
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Exam and certificate
Analytics & Optimisation Certificate
Complete every lesson, then pass the exam at 80% to claim the certificate.
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Questions about this course
This course is also published publicly at rankar.ai/academy/analytics-optimization
Academy overview
A structured SEO curriculum you can finish in the tool you work in
Rankar Academy is 17 certification tracks and 10 product courses — 289 free lessons and 147 tool guides. Every lesson is readable without an account; certification exams and certificates are for enrolled students.
- Read any lesson free, no sign-up and no card
- Beginner to Expert path, in a deliberate order
- Every lesson ends in a real Rankar screen to practise on
- Final assessment and certificate: PKR 3,000 (≈ $11) per course
Learning path
Beginner · 4 tracks
How search works, keyword basics, on-page fundamentals and your first reporting habits.
Intermediate · 9 tracks
Content systems, technical fixes, link acquisition and local visibility at scale.
Advanced · 4 tracks
Enterprise architecture, AI search visibility, analytics modelling and agency operations.
Expert · certification
Pass a track exam at 80% to earn a verifiable Rankar Academy certificate in your name.
Use casesWho the Academy is for
- Beginners who want a real order to learn SEO in, not scattered blog posts
- In-house marketers who inherited a site and need a working process
- Agency teams onboarding new hires on both SEO and the Rankar tools
- Freelancers who want a verifiable certificate to show clients
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