On-Page SEO
Content Strategy & Creation
Most content programmes fail on planning, not writing. This track builds the system: a keyword map, a cluster plan, a brief template, an editing pass and a refresh cadence.
Academy
What you'll learn
Build a keyword map and cluster plan for a whole site
Write briefs a writer can execute without a call
Produce and edit AI-assisted drafts that read human
Run a quarterly refresh that recovers lost traffic
Connect content output to pipeline, not just pageviews
Academy
Course curriculum
5 modules · 20 lessons
Understand what separates a content strategy from a publishing calendar and build the research base a strategy needs.
Academy
Practical tasks
One assignment per module — the part that turns theory into rankings.
Practical task · Strategic Foundations
Open RankWriter's Strategy workspace and create your first audience and topic map before drafting anything.
Practical task · Planning and Briefing
Build a six-month editorial calendar in RankWriter and generate a full content brief for your next scheduled article.
Practical task · Craft and Quality
Draft one article using RankWriter's AI-assisted workflow, then run it through the E-E-A-T checklist before publishing.
Practical task · Distribution and Advanced Formats
Set up a distribution checklist in RankWriter for your next three publishes and scope one programmatic SEO template from a real data source.
Practical task · Specialised Strategies and Launch
Use RankWriter to scope, brief and schedule your first live topic cluster from research through to publish.
Academy
Exam and certificate
Content Strategy Certificate
Complete every lesson, then pass the exam at 80% to claim the certificate.
Academy
Questions about this course
This course is also published publicly at rankar.ai/academy/content-strategy-creation
Academy overview
A structured SEO curriculum you can finish in the tool you work in
Rankar Academy is 17 certification tracks and 10 product courses — 289 free lessons and 147 tool guides. Every lesson is readable without an account; certification exams and certificates are for enrolled students.
- Read any lesson free, no sign-up and no card
- Beginner to Expert path, in a deliberate order
- Every lesson ends in a real Rankar screen to practise on
- Final assessment and certificate: PKR 3,000 (≈ $11) per course
Learning path
Beginner · 4 tracks
How search works, keyword basics, on-page fundamentals and your first reporting habits.
Intermediate · 9 tracks
Content systems, technical fixes, link acquisition and local visibility at scale.
Advanced · 4 tracks
Enterprise architecture, AI search visibility, analytics modelling and agency operations.
Expert · certification
Pass a track exam at 80% to earn a verifiable Rankar Academy certificate in your name.
Use casesWho the Academy is for
- Beginners who want a real order to learn SEO in, not scattered blog posts
- In-house marketers who inherited a site and need a working process
- Agency teams onboarding new hires on both SEO and the Rankar tools
- Freelancers who want a verifiable certificate to show clients
Academy navigation