Content Strategy & Creation
On-Page SEO
Most content programmes fail on planning, not writing. This track builds the system: a keyword map, a cluster plan, a brief template, an editing pass and a refresh cadence.
What you'll learn
Build a keyword map and cluster plan for a whole site
Write briefs a writer can execute without a call
Produce and edit AI-assisted drafts that read human
Run a quarterly refresh that recovers lost traffic
Connect content output to pipeline, not just pageviews
Course curriculum
5 modules · 20 lessons
Understand what separates a content strategy from a publishing calendar and build the research base a strategy needs.
Practical tasks
One assignment per module — the part that turns theory into rankings.
Practical task · Strategic Foundations
Open RankWriter's Strategy workspace and create your first audience and topic map before drafting anything.
Practical task · Planning and Briefing
Build a six-month editorial calendar in RankWriter and generate a full content brief for your next scheduled article.
Practical task · Craft and Quality
Draft one article using RankWriter's AI-assisted workflow, then run it through the E-E-A-T checklist before publishing.
Practical task · Distribution and Advanced Formats
Set up a distribution checklist in RankWriter for your next three publishes and scope one programmatic SEO template from a real data source.
Practical task · Specialised Strategies and Launch
Use RankWriter to scope, brief and schedule your first live topic cluster from research through to publish.
Exam and certificate
Content Strategy Certificate
Complete every lesson, then pass the exam at 80% to claim the certificate.
Questions about this course
This course is also published publicly at rankar.ai/academy/content-strategy-creation