E-Commerce SEO
Technical SEO
Ecommerce SEO is an architecture problem first and a content problem second. Thousands of near-identical URLs, faceted navigation and seasonal inventory create failure modes no blog ever hits.
What you'll learn
Design a category tree that maps to search demand
Control faceted navigation and crawl waste
Optimise product pages that are mostly duplicate by nature
Implement Product and Review structured data safely
Handle out-of-stock, seasonal and discontinued products
Course curriculum
4 modules · 16 lessons
Understand what makes e-commerce SEO structurally different and fix the technical issues that quietly bleed crawl budget and rankings.
Practical tasks
One assignment per module — the part that turns theory into rankings.
Practical task · Foundations and Technical Traps
Run a RankAudit crawl of your store and export the URL count by template to see how big your faceted navigation problem really is.
Practical task · On-Page Optimisation at Scale
Use RankAudit's template scoring view to find your ten worst-performing product and category templates and apply the frameworks from this module.
Practical task · Authority, Content and Trust
Build an internal linking map in RankAudit from your top category pages to your best-converting guides and identify the three weakest link paths.
Practical task · Trust Signals and Measurement
Build a RankTracker dashboard that connects your top 20 tracked keywords to their assigned pages' revenue contribution from analytics.
Exam and certificate
E-Commerce SEO Certificate
Complete every lesson, then pass the exam at 80% to claim the certificate.
Questions about this course
This course is also published publicly at rankar.ai/academy/ecommerce-seo-domination