Keyword Research Mastery
Keyword Research
Keyword research is demand research. This track teaches you to find where demand exists, judge whether you can realistically win it, and turn a messy export into a map your content team can execute.
What you'll learn
Build seed lists from customers, competitors and SERPs
Cluster thousands of keywords into shippable topics
Run a competitor gap analysis and read it correctly
Judge difficulty against your own site's authority
Track the right keywords and ignore vanity terms
Course curriculum
5 modules · 17 lessons
Understand the core metrics and intent signals behind every keyword decision.
Practical tasks
One assignment per module — the part that turns theory into rankings.
Practical task · Foundations of Keyword Data
Open RankTracker, run three seed terms through the keyword explorer, and record volume, KD, CPC and intent for each result.
Practical task · Discovery and Expansion
Use RankTracker's expansion tool and competitor comparison view to build a 100+ keyword raw list from one seed and two competitor domains.
Practical task · Timing and Structure
Build one pillar-and-cluster group inside RankTracker and check the historical trend view for any seasonal candidates in your list.
Practical task · Prioritisation and Scale
Score your keyword list using the four-factor priority framework and sequence it into RankTracker as a tagged six-month roadmap.
Practical task · Operating RankTracker
Configure grouped views in RankTracker, then complete the mission checklist to produce your master keyword database.
Exam and certificate
Keyword Research Certificate
Complete every lesson, then pass the exam at 80% to claim the certificate.
Questions about this course
This course is also published publicly at rankar.ai/academy/keyword-research-mastery