Link Building Strategies
Off-Page SEO
Links still decide competitive SERPs. This track covers how authority actually flows, how to prospect sites worth a link, and how to run outreach that gets replies instead of spam complaints.
What you'll learn
Evaluate a link opportunity in under two minutes
Build qualified prospect lists at scale
Write outreach that earns replies
Run digital PR and linkable-asset campaigns
Audit and clean a toxic backlink profile
Course curriculum
6 modules · 18 lessons
Understand why links still move rankings and how to judge link quality objectively.
Practical tasks
One assignment per module — the part that turns theory into rankings.
Practical task · Link Foundations
Open RankLinks and pull your current backlink profile before moving on.
Practical task · Risk Management
Use RankLinks' toxicity scoring to flag and export any links needing disavow review.
Practical task · Earning Links Through Assets
Draft one linkable asset brief inside RankLinks' content planner this week.
Practical task · Outreach Link Building
Build your first outreach sequence template inside RankLinks' outreach tracker.
Practical task · Digital PR and Scaling
Set up a competitor link-gap report in RankLinks and schedule it to refresh monthly.
Practical task · Measurement and Mission
Build a link-to-revenue dashboard in RankLinks tracking your top target pages.
Exam and certificate
Link Building Certificate
Complete every lesson, then pass the exam at 80% to claim the certificate.
Questions about this course
This course is also published publicly at rankar.ai/academy/link-building-strategies