Local SEO
Local SEO Mastery
Local SEO is its own discipline with its own ranking system. Proximity, prominence and relevance drive the map pack, and the profile you rarely think about matters more than your homepage.
Academy
What you'll learn
Fully optimise a Google Business Profile
Build and clean up citations at scale
Track rankings on a geo-grid, not a single point
Run a review generation and response system
Handle multi-location and service-area businesses
Academy
Course curriculum
4 modules · 16 lessons
Understand how the local map pack works and get a Google Business Profile fully set up and optimised.
Academy
Practical tasks
One assignment per module — the part that turns theory into rankings.
Practical task · Google Business Profile Foundations
Connect your Google Business Profile to RankLocal and run the profile completeness check.
Practical task · Reviews and Reputation
Set up an automated review request sequence and a response template library inside RankLocal.
Practical task · Citations and Local Content
Run a citation consistency scan in RankLocal and draft one new local landing page for a target city or suburb.
Practical task · Links, Multi-Location and Advanced Local
Identify three local link opportunities in RankLinks and add LocalBusiness schema to your primary location page.
Academy
Exam and certificate
Local SEO Certificate
Complete every lesson, then pass the exam at 80% to claim the certificate.
Academy
Questions about this course
This course is also published publicly at rankar.ai/academy/local-seo-mastery
Academy overview
A structured SEO curriculum you can finish in the tool you work in
Rankar Academy is 17 certification tracks and 10 product courses — 289 free lessons and 147 tool guides. Every lesson is readable without an account; certification exams and certificates are for enrolled students.
- Read any lesson free, no sign-up and no card
- Beginner to Expert path, in a deliberate order
- Every lesson ends in a real Rankar screen to practise on
- Final assessment and certificate: PKR 3,000 (≈ $11) per course
Learning path
Beginner · 4 tracks
How search works, keyword basics, on-page fundamentals and your first reporting habits.
Intermediate · 9 tracks
Content systems, technical fixes, link acquisition and local visibility at scale.
Advanced · 4 tracks
Enterprise architecture, AI search visibility, analytics modelling and agency operations.
Expert · certification
Pass a track exam at 80% to earn a verifiable Rankar Academy certificate in your name.
Use casesWho the Academy is for
- Beginners who want a real order to learn SEO in, not scattered blog posts
- In-house marketers who inherited a site and need a working process
- Agency teams onboarding new hires on both SEO and the Rankar tools
- Freelancers who want a verifiable certificate to show clients
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