SEO Foundations
SEO Fundamentals
SEO Foundations is the track everyone starts with. It answers the questions that block beginners for months: what Google is actually measuring, why one page outranks another, and which of the hundreds of "ranking factors" you can safely ignore in your first 90 days.
What you'll learn
Explain crawling, indexing and ranking in plain language to a client
Read a SERP and identify the intent behind a query
Run a full crawl of any site and triage the issues by impact
Write title tags, meta descriptions and headings that hold up
Set a realistic 90-day plan instead of chasing random tips
Course curriculum
4 modules · 19 lessons
Understand what SEO is and how search engines actually find, index and rank pages.
Practical tasks
One assignment per module — the part that turns theory into rankings.
Practical task · How Search Really Works
Open RankAudit and run its Crawl Diagnostics on your homepage to see how a search engine bot 'sees' your site.
Practical task · Modern Ranking Factors
Use RankAudit's E-E-A-T and entity coverage checks against one of your existing pages and note the gaps it surfaces.
Practical task · Authority and Measurement
Connect Google Search Console and GA4 to your project and pull them into RankAudit's reporting dashboard.
Practical task · Applying the Fundamentals
Build and complete your personal SEO Foundation Checklist inside RankAudit, tailored to your business type.
Exam and certificate
SEO Foundations Certificate
Complete every lesson, then pass the exam at 80% to claim the certificate.
Questions about this course
This course is also published publicly at rankar.ai/academy/seo-foundations