SEO Fundamentals
SEO Agency & Freelancer
Doing good SEO and running a profitable SEO business are different skills. This track covers positioning, pricing, proposals, onboarding, delivery systems and the hiring sequence that actually works.
Academy
What you'll learn
Position a service offer that is easy to say yes to
Price retainers and projects profitably
Write proposals that close without discounting
Onboard clients so month one is not chaos
Systemise delivery and hire in the right order
Academy
Course curriculum
5 modules · 18 lessons
Decide who you serve and how you charge before you chase a single lead.
Academy
Practical tasks
One assignment per module — the part that turns theory into rankings.
Practical task · Positioning & Business Model
In RankOps, build your three-tier service ladder as reusable templates and run one sample audit through the tool to price your first package.
Practical task · Building a Client Acquisition Engine
In RankOps, log every outreach attempt for two weeks and pair it with a one-page RankAudit finding for each prospect before you send the message.
Practical task · Selling & Onboarding
In RankOps, build a reusable discovery call template and onboarding checklist, then run your next real prospect through both.
Practical task · Retention & Reputation
In RankAudit, build a client-facing audit template organised by business impact and run it against one live client account.
Practical task · Scaling the Agency
In RankOps, save your positioning statement, service ladder, one SOP and your reporting/referral cadence as permanent templates for every future client.
Academy
Exam and certificate
SEO Agency & Freelancer Certificate
Complete every lesson, then pass the exam at 80% to claim the certificate.
Academy
Questions about this course
This course is also published publicly at rankar.ai/academy/seo-agency-freelancer
Academy overview
A structured SEO curriculum you can finish in the tool you work in
Rankar Academy is 17 certification tracks and 10 product courses — 289 free lessons and 147 tool guides. Every lesson is readable without an account; certification exams and certificates are for enrolled students.
- Read any lesson free, no sign-up and no card
- Beginner to Expert path, in a deliberate order
- Every lesson ends in a real Rankar screen to practise on
- Final assessment and certificate: PKR 3,000 (≈ $11) per course
Learning path
Beginner · 4 tracks
How search works, keyword basics, on-page fundamentals and your first reporting habits.
Intermediate · 9 tracks
Content systems, technical fixes, link acquisition and local visibility at scale.
Advanced · 4 tracks
Enterprise architecture, AI search visibility, analytics modelling and agency operations.
Expert · certification
Pass a track exam at 80% to earn a verifiable Rankar Academy certificate in your name.
Use casesWho the Academy is for
- Beginners who want a real order to learn SEO in, not scattered blog posts
- In-house marketers who inherited a site and need a working process
- Agency teams onboarding new hires on both SEO and the Rankar tools
- Freelancers who want a verifiable certificate to show clients
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