SEO Agency & Freelancer
SEO Fundamentals
Doing good SEO and running a profitable SEO business are different skills. This track covers positioning, pricing, proposals, onboarding, delivery systems and the hiring sequence that actually works.
What you'll learn
Position a service offer that is easy to say yes to
Price retainers and projects profitably
Write proposals that close without discounting
Onboard clients so month one is not chaos
Systemise delivery and hire in the right order
Course curriculum
5 modules · 18 lessons
Decide who you serve and how you charge before you chase a single lead.
Practical tasks
One assignment per module — the part that turns theory into rankings.
Practical task · Positioning & Business Model
In RankOps, build your three-tier service ladder as reusable templates and run one sample audit through the tool to price your first package.
Practical task · Building a Client Acquisition Engine
In RankOps, log every outreach attempt for two weeks and pair it with a one-page RankAudit finding for each prospect before you send the message.
Practical task · Selling & Onboarding
In RankOps, build a reusable discovery call template and onboarding checklist, then run your next real prospect through both.
Practical task · Retention & Reputation
In RankAudit, build a client-facing audit template organised by business impact and run it against one live client account.
Practical task · Scaling the Agency
In RankOps, save your positioning statement, service ladder, one SOP and your reporting/referral cadence as permanent templates for every future client.
Exam and certificate
SEO Agency & Freelancer Certificate
Complete every lesson, then pass the exam at 80% to claim the certificate.
Questions about this course
This course is also published publicly at rankar.ai/academy/seo-agency-freelancer