Keyword Research
Video & YouTube SEO
YouTube is the second-largest search engine and its ranking system rewards watch behaviour above keywords. Google video results, meanwhile, follow classic SEO rules.
Academy
What you'll learn
Do keyword research specific to video demand
Optimise titles, thumbnails and descriptions for CTR and retention
Improve audience retention with deliberate structure
Win video carousels and rich results in Google
Repurpose one video into a multi-channel content set
Academy
Course curriculum
5 modules · 12 lessons
Understand the mechanics behind YouTube's three main discovery surfaces and what data drives each.
Academy
Practical tasks
One assignment per module — the part that turns theory into rankings.
Practical task · How YouTube Ranks Video
Open RankTracker and pull the current keyword-to-video ranking report for your channel's top ten videos.
Practical task · The Click and the Watch
Use RankTracker to compare CTR across your last five thumbnails and identify your strongest pattern.
Practical task · Structure, Architecture, and Cross-Platform Reach
Add chapters to your three most-viewed videos and map your channel's playlist structure in RankTracker.
Practical task · Beyond YouTube
Add VideoObject schema to one embedded video on your site and log your channel's multi-platform reach in RankTracker.
Practical task · Mission
Use RankTracker to benchmark both videos before and after applying this track's optimisation checklist.
Academy
Exam and certificate
Video & YouTube SEO Certificate
Complete every lesson, then pass the exam at 80% to claim the certificate.
Academy
Questions about this course
This course is also published publicly at rankar.ai/academy/video-youtube-seo
Academy overview
A structured SEO curriculum you can finish in the tool you work in
Rankar Academy is 17 certification tracks and 10 product courses — 289 free lessons and 147 tool guides. Every lesson is readable without an account; certification exams and certificates are for enrolled students.
- Read any lesson free, no sign-up and no card
- Beginner to Expert path, in a deliberate order
- Every lesson ends in a real Rankar screen to practise on
- Final assessment and certificate: PKR 3,000 (≈ $11) per course
Learning path
Beginner · 4 tracks
How search works, keyword basics, on-page fundamentals and your first reporting habits.
Intermediate · 9 tracks
Content systems, technical fixes, link acquisition and local visibility at scale.
Advanced · 4 tracks
Enterprise architecture, AI search visibility, analytics modelling and agency operations.
Expert · certification
Pass a track exam at 80% to earn a verifiable Rankar Academy certificate in your name.
Use casesWho the Academy is for
- Beginners who want a real order to learn SEO in, not scattered blog posts
- In-house marketers who inherited a site and need a working process
- Agency teams onboarding new hires on both SEO and the Rankar tools
- Freelancers who want a verifiable certificate to show clients
Academy navigation