Video & YouTube SEO
Keyword Research
YouTube is the second-largest search engine and its ranking system rewards watch behaviour above keywords. Google video results, meanwhile, follow classic SEO rules.
What you'll learn
Do keyword research specific to video demand
Optimise titles, thumbnails and descriptions for CTR and retention
Improve audience retention with deliberate structure
Win video carousels and rich results in Google
Repurpose one video into a multi-channel content set
Course curriculum
5 modules · 12 lessons
Understand the mechanics behind YouTube's three main discovery surfaces and what data drives each.
Practical tasks
One assignment per module — the part that turns theory into rankings.
Practical task · How YouTube Ranks Video
Open RankTracker and pull the current keyword-to-video ranking report for your channel's top ten videos.
Practical task · The Click and the Watch
Use RankTracker to compare CTR across your last five thumbnails and identify your strongest pattern.
Practical task · Structure, Architecture, and Cross-Platform Reach
Add chapters to your three most-viewed videos and map your channel's playlist structure in RankTracker.
Practical task · Beyond YouTube
Add VideoObject schema to one embedded video on your site and log your channel's multi-platform reach in RankTracker.
Practical task · Mission
Use RankTracker to benchmark both videos before and after applying this track's optimisation checklist.
Exam and certificate
Video & YouTube SEO Certificate
Complete every lesson, then pass the exam at 80% to claim the certificate.
Questions about this course
This course is also published publicly at rankar.ai/academy/video-youtube-seo